Speaking about the importance of such BTL activities, Kumar said: 'While a 360 degree marketing campaign that involves OOH, radio, print and television creates impact, a BTL activity encourages and activates viewer engagement. ETV wanted to make the show a resounding success and earn great goodwill from the Bengali audiences across geographies.' Our role included promoting the show to help it reach the hearts of people in West Bengal. The success of this campaign helped RW in its association with ETV Bangla. Venkatesh, Director, RW Promotions said: 'RW Promotions had recently launched a promotional campaign for Kaun Hoeel Marathi Crorepati for ETV Marathi. Speaking about the association between ETV and RW, S. The mandate was to create hype around the Bengali version and to increase ETV Bangla's viewership. The canter activity reached out to the length and breadth of Bengal and we were happy to have RW execute the same for us effectively.' This initiative was undertaken to engage with our viewers and to give them a chance to not just watch the game virtually, but to experience the tasks undertaken in the show as well. Through this initiative, we wanted the viewers to sample the game show not just virtually but experience the true essence of the format.

Speaking about the activity, Ravish Kumar, Executive Vice President, Viacom18 & Business Head - Regional Channels, ETV Bangla said: 'Bigg Boss is a show that offers unscripted reality to its viewers. The month long activity concluded recently, engaging about 3000 people.

the mandate to execute a promotional campaign for Bigg Boss Bangali, the Bengali avatar of the popular Hindi reality TV show, Bigg Boss. ETV Bangla recently gave RW Promotions Pvt.

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