Starting in the 1920s, the silhouette of the Matterhorn began to be used in all promotions, with the Bern bear hidden in the logo. The most widespread hypothesis about the pyramidal shape is that it is based on the Swiss Alps. Toblerone became the first patented Swiss chocolate on the market in 1909.

The Toblerone Mountain The Matterhorn is one of the most recognisable mountains in the world, and a symbol of Switzerland.

Toblerone is facing a mountain of criticism from British consumers who are outraged over the bigger spaces between the distinctive peaks in the chocolate bar. Toblerone will have to drop 'Switzerland' from its packaging as the mountain-shaped chocolate will no longer be exclusively produced in its home country from 2023.

While there exists more than one theory on the origin of the chocolate's triangular shape, the most popular belief is that it is a tribute to the Matterhorn, Switzerland's most famed mountain peak. Toblerone chocolate was created by Theodor Tobler in 1908.

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